Wendy Hauser, DVM, and Lucas Pantaleon, DVM, MS, DACVIM, MBA, tackle the challenge of chronic illnesses that frequently fall outside of wellness plan coverage. The authors position bundling beginning with common bundles already in place in veterinary practices. By leveraging bundling, treatment packages offer four major advantages: Bundling helps clients understand the … [Read more...]
Search Results for: wellness plans
Subscription wellness plans: a long-term answer?
Bob Lester, DVM, shares his experiences and perspectives on subscription wellness plans. Subscription preventive care plans are not discount or loyalty programs. They are not pet insurance. Instead, they are a fundamental way of approaching veterinary practice. They empower clients and the veterinary team with a laser focus on delivering preventive care so that pets can live … [Read more...]
Pet insurance, wellness plans are win, win, win
Research findings led to AVMA changing its policy on pet insurance from neutral to advocacy. Metrics from studies support a more assertive position in practices, economic benefits for clients and of course improved health care for pets: Insured dog owners spent $216 per year more than uninsured owners (MSU findings) Insured dog owners spent 29 percent more, insured cat … [Read more...]
Quiz: Implementing wellness plans
Test your knowledge with this quiz on the key elements of a successful wellness plan, as well as some common misconceptions. Consider engaging your entire staff to take this quiz. Questions 9 and 10 may be revealing. Source: Veterinary Team Brief, January/February 2018, Link. Wellness plans are not only beneficial for pet owners and pets, they also provide veterinary … [Read more...]
Why wellness plans?
"Use a picture. It's worth a thousand words.” That’s all that’s needed to introduce how a wellness plan program transformed Dr. Brandy Fraser’s practice. DVM 360 staffers turned her experience into a flowchart. Source: Firstline, November 30, 2016. Premier Veterinary Alliance veterinarian Brandy Fraser shared a wellness plan program that has changed the way they practice. … [Read more...]
Marketing annual wellness plans
Most veterinary hospitals offer wellness plans or pet insurance brochures. A takeaway from this article is to support one or two of them and present them to clients from all points of contact in the practice. The article outlines strategic and tactical elements to consider. Remember that wellness plans positively impact compliance to veterinary recommendations and remove some … [Read more...]
Ups and downs of DIY wellness plans
When considering adding wellness plans to expand practice products and services, do-it-yourself (DIY) plans are frequently discussed by veterinarians and practice managers. While a DIY plans feel like an extension of independent practices, Don Jergler exposes pros and cons in this read. Source: Veterinary Practice News, December 2015, page 28. The popularity and upside of … [Read more...]
Chewy expands CarePlus insurance and wellness offerings
Commercial News Item As B2C commercial offerings expand, animal health pros need to understand what is available to pet owners and what may influence decisions about preventative care and treatments. “ – Kirk Augustine Chewy recently announced the availability of CarePlus insurance and wellness offerings that feature expanded coverage options and prices from two providers, … [Read more...]
Pilot program to promote mental health and wellness for veterinary teams
The Veterinary Wellbeing Alliance is launching a pilot program that aims to help veterinary professionals reduce stress and burnout. The Veterinary Wellbeing Alliance was created through a partnership between the Veterinary Medical Association Executives and the wellness platform Listeners On Call. The VWA has received generous support from 16 professional and industry … [Read more...]
Petco launches Vital Care Wellness Plan
"Petco's Vital Care Wellness Plan is the latest offering in our mission to improve the lives of pets and pet parents. With Vital Care we are offering critical, everyday services, from nail trims and teeth brushing to vet care, in a way that has never been done before - all in one accessible destination." - Ron Coughlin, Petco CEO. Source: Rural Marketing News, October 12, … [Read more...]
Vet care costs are skyrocketing. 8 people share their vet bill horror stories.
Commentary Deborah Vankin’s story relating pet owner experiences with veterinary care costs from survey results is not surprising. What is concerning is the bent toward negative experiences. Sadly, there is only one reference to pet insurance, especially when this month is National Pet Health Insurance Month which is promoted every year in September <Link>. Source: … [Read more...]
Red flag: 8 ways to budget for the cost of owning a new dog
Commentary We sometimes see consumer-facing content that misses the mark. Sadly, thousands of pet owners will read this and, trusting the internet, act on some of the suggestions. Here are three of the eight suggestions that were not well thought out: Buying pet food in bulk: Economies of scale from big bags of dog food diminish when not used up within four to six weeks … [Read more...]
CVT shares how she advocates for pet insurance including her own experiences (part 3)
Sponsored Content Certified veterinary technician Sarah Walsh is a strong advocate for pet insurance at Wignall Animal Hospital in Belvidere, Vermont. Her experiences with her own animals reinforce the benefits pet owners can expect when insuring their pets against illness, accidents and disease. Summarizing, Walsh shares these simple points: Why ASPCA® Pet Health … [Read more...]
Catering to clients – incorporate elements of concierge medicine
Wendy Hauser, DVM, believes any veterinary practice can implement key elements of concierge medicine. She references a fall 2021 Packaged Facts report which found high demand for concierge veterinary care resembling similar care in human medicine. The concierge approach allows physicians to limit their patient numbers and offer exclusive services in exchange for an annual … [Read more...]
1 in 3 people believe that their pet will make them a better parent
Note: These survey results are worth reviewing. In a recent survey from OnePoll and AskVet, pet owners shared they experience anxieties and expenses found with child-rearing. More than 45 percent of pet parents worry their pets might get sick or hurt, while another 33 percent worry their pets may be unhappy. While pet parents trust veterinary professionals the most, they are … [Read more...]
Worth a Glance – May 6, 2021
Last week’s top post Beyond wellness plans, bundling can work Source: Animal Health Digest. April 20, 2021. Link. Tractor Supply, over 5 million chickens sold to new customers in 2020 Source: Morning Brew, April 28, 2021. Link. TSC credits strong Q1 earnings to millennials moving to suburban and rural areas. There’s a name … [Read more...]
Horse cost calculator helps owners understand true ownerships costs
Beyond the initial purchase price, horse care costs accumulate daily. Helping owners budget for all the costs minimizes the cost of veterinary prevention and maintenance. Veterinary teams can use this calculator to position how pet health insurance or wellness plans fit into a horse care budget. Source: Horse Illustrated, May 2019. Link. INSIGHTS: The calculator is a good … [Read more...]
Proactive pet health insurance education increases satisfaction of veterinary teams and clients
Complimentary Sponsored Content – Part 1 of a February 2021 series Our industry has continually improved health insurance products, treatments, and methods over time that better the lives of animals and owners. Surprisingly, owner acceptance of pet health insurance remains low despite evidence insured pets receive health care more frequently. Moving beyond low … [Read more...]
April 2020 – Top post review (2 of 3)
The Animal Health Digest curation model delivers published information in the context of how animal health professionals work and interact with each other, with customers or clients and within their affiliated networks. Our industry spends millions annually supporting media. A portion of this supported content falls into the category of one and done. By physically reviewing … [Read more...]
Opinion – Convenience and the consumer (slide show)
Americans spent more on pets in 2018 (avg. $662) than on fresh fruit and vegetables, alcohol, beef, pork and poultry, water and other services or medicinal drugs <link>. Consumer research on convenience can help us better understand animal owner needs as a reflection of how they manage their lives. Consumers’ choices in terms of where, how and why they buy are … [Read more...]
Vet clinics must address needs of dogs in lower-income households
The middle class is being hollowed out, because the less affluent are getting less affluent, shared Steve Ballmer during a Numbers Geek podcast <link>. He also noted single people without children account for 43 percent of all of the households in America. Meanwhile, the AVMA Veterinary Economics Division has been working to understand factors affecting veterinary visits. … [Read more...]
Pet insurance remains polarizing for many
Addressing the fear and reluctance found in many veterinarians and staff members, Wendy Hauser, DVM, summarizes key elements of pet insurance. Pet insurance is property insurance, not an accident and health product. Veterinary teams are allowed to endorse the idea that pet health insurance is a helpful tool in helping the client provide care for their pets. Source: … [Read more...]
Can veterinary insurance could save the veterinary technician?
Tiffany Bartlett, LVT, BAS, reviews research on the value of veterinary insurance to determine if it could help make the sustainable career choice for veterinary technicians. She discusses potential confusion between hospital wellness plans and pet insurance and exposes educational needs for veterinary technicians and hospital staff members. Source: NAVTA Journal, … [Read more...]
More pets, fewer vets. Now what?
A staggering one in four employees plans to leave their employer after the Covid-19 pandemic subsides, according to a new survey. Already short of qualified workers, the veterinary practice industry faces big hurdles according to Bob Lester, DVM: Cost of care Cost of education Wellness in both people and pets AND The workforce shortage Source: Vet … [Read more...]