Commentary In what could be described as a rant, Amy N. Newfield, CVT, VTS (ECC), issues a call to action we’ve heard for decades. Stop giving away your valuable services for free! Stop telling clients that you agree that veterinary medicine is expensive and that your prices are too high! Stop apologizing for your prices! You are devaluing your time and your talent.” Amy N. … [Read more...]
Search Results for: professional courtesy
5 ways to use invoicing as marketing
Opinion Whether printed on paper or sent as a PDF, invoices are a way to market your services and products. Different than most collateral, invoices prompt a focused review from the recipient. Uwe Dreissigacker shares five ways to use invoices: Strengthen your branding Sell special offers, sales or promotions Encourage referrals Provide free resources Ask … [Read more...]
Dental tools for dogs
Dental month promotions are over, but oral health care and plaque control efforts remain a daily habit. Emily Watson writes about various dental tools and products available to help pet owners stay current with oral care. Her approach to using a dental toy as a reward is unique and worth sharing. From our idea files During a recent discussion with an industry colleague … [Read more...]
Opinion – Itemized or lump sum fees? Is one superior?
I have supported itemizing veterinary services. This also includes billing some items at no charge and adding a professional courtesy comment when zero dollars is invoiced. Brenda Tassava, CVPM, offers good perspectives on the value of itemization instead of lump sum charges. Regardless of waht approach is used, Tassava is spot-on about strategically pricing services and … [Read more...]
Editorial – Toot your own horn
Every day in a large percentage of veterinary practices, product is “given away.” Depending on the practice, most of these products are not recorded as a “sale at no charge.” This behavior contributes significantly to inventory shrinkage. As important, the value of the free goods is not realized by the client or by hospital staff. Additionally, hospital owners give away … [Read more...]