Sponsored Content Social media usage cuts across all demographic groups, be they generational, racial, gender-based or other. ASPCA® Pet Health Insurance has partnered with Promoboxx* to help practices capitalize on opportunities social media offers to promote practices and consistently engage with clients. The Promoboxx platform is currently provided at no … [Read more...]
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Advocacy helps pet owners discover benefits of choosing pet health insurance (Part 5)
Sponsored Content This series on how veterinary teams position and share the benefits of pet insurance has been well received. In this edition, Roberta Jaime shares how pet insurance is integrated into discussions with pet owners at Aloha Veterinary Hospital. Our doctor takes it further by writing recommendations directly onto the ASPCA Pet Insurance pamphlets during … [Read more...]
Advocacy from veterinary teams helps pet owners choose pet insurance – Part 4
Sponsor Content Our series on how veterinary teams position and share the benefits of pet insurance continues. ASPCA® Pet Health Insurance field representatives have continued seeking feedback from veterinary professional advocates as part of an initiative started during VMX and WVC <Link>. In addition to the new comments in the link below, we’re sharing the … [Read more...]
CVT shares how she advocates for pet insurance including her own experiences (part 3)
Sponsored Content Certified veterinary technician Sarah Walsh is a strong advocate for pet insurance at Wignall Animal Hospital in Belvidere, Vermont. Her experiences with her own animals reinforce the benefits pet owners can expect when insuring their pets against illness, accidents and disease. Summarizing, Walsh shares these simple points: Why ASPCA® Pet Health … [Read more...]
Veterinary team advocacy helps pet owners choose pet insurance (part 2)
Sponsored Content Last week we introduced the first post in a series to show how some veterinary teams position and present pet insurance in ways that fit well with their current practice routines and protocols <Link>. While a 2022 survey showed more than 90 percent of veterinary practices wished that more of their clients were covered by pet insurance, only about … [Read more...]
ASPCA® Pet Health Insurance wants to hear from you
The ASPCA Pet Health Insurance team is looking forward to different conversations at the upcoming 2024 VMX. Stop by booth #1311 and share the discussions you are having with dog, cat and horse owners about pet insurance. Ask about the various tools available to support those important discussions. The expectations clients have of veterinary services continue to evolve making … [Read more...]
Crum & Forster Pet Insurance Group and PSIvet announce partnership
Crum & Forster Pet Insurance Group™, provider of the ASPCA® Pet Health Insurance program has established a partnership with PSIvet which services more than 5,500 independent veterinary practice members. The partnership will help support the mission of helping pets live longer, healthier lives. With our pet insurance partnership, PSIvet member practices will have additional … [Read more...]
Pets can be an important part of your business plan
More than 70 percent of U.S. households include a pet and 88 percent of them think of it as part of the family. Plus, according to an ASPCA survey, 23 million American households added a new pet since the beginning of the pandemic. Modern pet parents want housing, workplaces, products and experiences to recognize and integrate their animals. Put another way — if your … [Read more...]
Vet Techs play critical role in pet healthcare
Commentary Celebrating veterinary technicians during National Veterinary Technician Week is important for individual and team morale. Handshakes, pizza lunches and bagels aside, animal-owning clients need help understanding the roles these experienced and educated animal healthcare professionals provide in a clinic or telehealth setting. Consider sharing the ASPCA® Pet … [Read more...]
The ROI of pet insurance according to HR professionals
Commentary, Commercial Content Petpartners shares case study results from a 2024 survey of human resources professionals. The study explored how pet-friendly benefits boost employee well-being, reduce stress and cultivate a more supportive work environment. The findings emphasize the importance of pet-friendly benefits and pet policies in today’s multi-generational … [Read more...]
June heat wave enveloping the Midwest, Mid-Atlantic and Northeast
A hot day or two is normal, but the National Weather Service says a near-record strong heat dome will bring record-breaking high temperatures and sultry, uncomfortable nights during the next two weeks. The inherent risks to people are no surprise especially when temperatures remain high during the night. For animal health pros, reminding animal owners to keep their animals … [Read more...]
Advocacy from Veterinary teams helps pet owners choose pet insurance
Sponsored Content For veterinary teams, pet insurance is a part of meeting the needs of today’s animal owners. A 2022 survey of veterinary professionals revealed: More than 90 percent of veterinary teams wish more of their clients had pet insurance. 2 percent of veterinary teams believe that pet insurance is a beneficial way to help clients manage the lifetime cost … [Read more...]
How pet owners define a “good death”
Sponsored Content End-of-life decisions are difficult for pet owners and veterinary teams alike. While much has been written about end-of-life conversations, much less is known about owners’ preferences when it comes to the actual procedure, writes Lori Kogan, PhD. Kogan shares what was learned from research investigating what factors matter most to pet owners when … [Read more...]
Pet owners feeling the sting of inflation
Commentary Inflation in the pet consumables markets has been in the news recently. The January Consumer Price Index shows the price of pet food is up 15 percent from last year with pet and pet product prices up 12 percent. We’re sharing these article that reference the inflation trends so animal health pros can help pet owners focus on their pets’ essential and urgent … [Read more...]
Worth a Glance – November 3, 2022
Last week’s most read post – Jacks, jennies, johns and hinnies; the hybrid world of donkeys and horses. Link. Last week’s AHD Bulletin - Animal Health Digest Bulletin, Thursday, October 27, 2022. Link. Nationwide, Petco form partnership to focus on end-to-end pet care Source: Pet Business, October 27, 2022. Link. New joint offerings are expected to be … [Read more...]
Industry’s commitment to CE increases value of animal care
Commentary The animal health industry is generous with support resources. Thank you! I’ve lost count of the continuing education credit opportunities offered in the veterinary market. My last look showed 25 new programs were offered in September. This doesn’t include innumerable podcasts and YouTube videos being promoted, nor does it account for myriad free CE programs … [Read more...]
Crum & Forster Pet Insurance Group™ marks 25 Years
Congratulations on 25 years’ efforts to protect more pets and helping to strengthen the bond between animal owners and their dogs, cats and horses. As a result of a multi-channel distribution approach consisting of direct-to-consumer, co-branded partnerships and white label brands, C&F Pet has experienced tremendous growth in the past decade. The company also has a … [Read more...]
Survey says pets are as costly as a child
According to a new survey by OnePoll in partnership with MetLife, 40 percent of pet parents believe that having a pet is just as expensive than raising a child, if not more. The findings show that the average pet owner spends over $4,500 on their pet’s basic needs each year. Sixty-one percent of owners said that owning a pet is more expensive than they initially thought. … [Read more...]
Addressing the cost of care with clients
The Bridge Club will host Joy Fuhrman, DVM, MBA, CPA, Adam Hechko, DVM, and Wendy Hauser, DVM, AVP, vet relations with ASPCA® Pet Health Insurance* program to discuss helping clients prepare for and understand the cost of care over their pets’ lifetimes. Hechko brings his experiences from a pilot study lead by Hauser and featured in a 3-part sponsored content series* in Animal … [Read more...]
Veterinary resource library supports pet health insurance discussions
Complimentary Content – Part 4 of February 2021 series Data featured in this month’s posts about research conducted by Dr. Wendy Hauser’s team are compelling and indicate potential benefits for insured pets, pet owners, veterinary team members and practices. <Link>. The results also indicate the need for a strategic approach to comfortably include pet health insurance … [Read more...]
Overcoming barriers in cost-of-care conversations
Complimentary Sponsored Content – Part 3 of a February 2021 series In the first two posts <post-1> <post-2>, study results reported by Wendy Hauser, DVM, and team indicate clients and veterinary team members feel better when proactive education about pet health insurance occurs and demonstrated a strong correlation between insured pets and the care these pets … [Read more...]
Proactively educating clients about pet health insurance impacts the CARE pets receive
Complimentary Sponsored Content – Part 2 of a February 2021 series In the first post, a study by Wendy Hauser, DVM, and team, <link> showed clients and veterinary team members felt better about pet health insurance discussions when done proactively. In this second post we review the effects of how proactive pet health insurance client education impacts the care … [Read more...]
Proactive pet health insurance education increases satisfaction of veterinary teams and clients
Complimentary Sponsored Content – Part 1 of a February 2021 series Our industry has continually improved health insurance products, treatments, and methods over time that better the lives of animals and owners. Surprisingly, owner acceptance of pet health insurance remains low despite evidence insured pets receive health care more frequently. Moving beyond low … [Read more...]
Revenue growth, merit bonuses are alternatives to production-based pay in veterinary medicine
In 2018, Wendy Hauser, DVM, and Joy Fuhrman, DVM, MBA, CPA, challenged the historic production-based compensation for DVMs. This discussion remains timely with the growing demand for veterinary care, increasing use of telemedicine and practices struggling to fill staff positions in the face of the pandemic. The antidote for production-based pay is this: a hybrid program of … [Read more...]
Help for communicating the cost of care
Complimentary Content Pet owners are frequently surprised at the cost of veterinary care. This is partly because veterinary teams are reluctant to proactively discuss the cost of a lifelong commitment to pet ownership. Further, there is a distinct difference between price of care versus cost of care over the life of the pet. Wendy Hauser, DVM, shares how being proactive … [Read more...]
5 ways to bond with a rescue dog
James Woller shares five ways to welcome a rescue dog into the home so they can become a part of the family. It’s essential that you do everything you can to make her feel at ease and look for the ways to make a true and unbreakable bond, he says. Woller recommends five ways of connecting with a rescue to help them become a friend for life: Talk and touch is everything … [Read more...]
Pregnancy, babies, and the family dog(s)
Jennifer Messer writes about the challenges of bringing a new baby home and the apprehensive fears from well-intentioned family and friends. The article shows preparation and continues with the rest of the story one year later. She summarizes that dogs and kids can be a golden combination with a plethora of health and social benefits, but they do require informed guardians who … [Read more...]
November is Adopt-a-Senior-Pet Month
Older pets are just as loving and loyal as their younger counterparts. Plus, adopting a senior animal companion comes with some cool advantages: Grown-up pets don’t require the constant monitoring and training that puppies and kittens do. Many are already housetrained. Since senior pets are fully grown, you’ll be immediately aware of important information like … [Read more...]