Eighty percent of Internet traffic comes from people streaming videos. As video has exploded, so have the tools to create and share them. Have you got your video game plan down? Falcon.io’s Maxwell Gollin shares pro tips on eight video formats.
Source: Falcon.io. August 13, 2019. Link.
- With live video, “build anticipation by leading into something you’ll reveal later,” and make Facebook and Twitter live videos a minimum of 10 minutes long.
- “Facebook, Instagram, and Twitter will all automatically loop your videos if they’re short enough—encouraging users to watch them repeatedly and really hammering your brand message home. If you want your videos to auto-loop, keep them under 30 seconds on Facebook, between three and 60 seconds on Instagram, and under six and a half seconds on Twitter.”
- Use animated text videos to grab attention.