With the rising use of Stories on Facebook and Instagram, these tips about how to create effective Instagram Stories and Stories ads may help hone your strategy for the greatest return. Facebook reports, “1 in 2 people surveyed say they have visited a website, and 31% have gone to a story to buy a product/service as a result of seeing it first in Stories. This is good reasoning for participating.
Source: Social Media Today, June 28, 2019. Link. Two of the fast tips to implement are:
- Include a call-to-action in your story.
- Create Stories in portrait orientation.
“Mobile-first means vertical first,” says author Thibaud Clement.