Most members of Generation Z, born between 1997 and 2012, are now in the workforce, bringing their own approaches, just as Millennials, Generation X and Boomers did before them. The Washington Post gathered some of its Gen Zers and had them explain their approach for a piece that will help you understand this demographic cohort.
Source: The Washington Post, August 19, 2025. Link. For better or worse, the phone call is a thing of the past, mostly helpful for talking to family members who struggle with texting. Otherwise, a random call signals a problem. Those surprise calls are necessary for when something so important arrives that a text can’t be sent.
INSIGHTS: A key takeaway here is to know one’s audience and understand how to reach individuals within i. Client preferences matter. Some may want a text. Others may want a phone call that includes details.