Sound the alarms and call in the techs! A recent survey of new dog owners conducted by Merck Animal Health found 73 percent of those who brought home a pooch this year are considering rehoming the animal once the pandemic ends. This decision, Merck says, likely stems from a lack of knowledge about animal care.
25 percent of respondents claimed they do not have enough information to properly care for their new four-legged friend.”
Source: Veterinary Practice News, November 23, 2020. Link. 70 percent of first-time owners surveyed said they would like to learn new ways to keep their dog healthy.
Also see: Addressing puppy training, Today’s Veterinary Nurse. Link. New dog owners will have a lot of questions about training their puppy. Use this printable client handout as a resource for guiding your clients through these critical early months.
INSIGHTS: Animal owner education and communication demand is at an all-time high. Owners have questions and want answers. Routine follow-up, especially with first-time pet owners, is a proactive way to retain clients and to reduce surrenders. It is a perfect role for veterinary technicians and telemedicine communication platforms. Courtesy calls as follow-up show you care and increase clinic-client bonds.
Think about it! Retaining clients, even the newest ones, is more cost effective than acquiring new ones.” – Kirk Augustine