Guest contributor
Brendan Howard educated and entertained dvm360 business section readers for years where he built a loyal following. He now freelances and agreed to share some of his business-to-business (BtoB) content expertise with animal health pros. Here’s a sample. You’ll find the rest of the article at the link.
Source: 7 ways BtoB can change everything, October 8, 2020. Link. Give your audience members something to talk about, give them questions to answer back to you to share later with them, or give them an online forum. No matter what you do, part of inspiring and educating can be dialogue . . .
INSIGHTS: Let Brendan know if you like his work. Reach him at brendan.howard@gmail.com.