John Hall has seen more change in sales recently than ever. He says shifts like AI technology and a rapidly declining sense of trust have made it incredibly important to stay educated about best practices and evolution in the way prospects buy.
. . . unless you can piece everything together to see the big-picture changes that are underway, you’re going to have a hard time staying competitive in the industry.
Source: Forbes, Sep 23, 2018. Link. Here are seven game-changing sales trends Hall says should be on your radar:
- Understanding different generations has never been more important
- Investment in salespeople’s brands can give you an edge
- Artificial intelligence and data are making teams more efficient
- Traditional sales tactics aren’t gone completely
- Account-based selling is on the rise
- Executives’ focus will be on building trust
- The human touch is still critical
INSIGHTS: In the bulleted trend on salespeople’s brands, Hall says, “your sales reps should be using content to build their personal brands as subject matter experts.” We couldn’t agree more.
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