Dog owners purchase the majority of pet supplements, buying three times as much as cat owners. Packaged Facts identified these five trends as factors shaping the pet supplements market beyond what we already know:
- Joint health, digestive health and condition-specific supplements have opportunity to compete with formulated pet foods and treats
- Supplement marketers addressing issue of palatability
- Cat supplements offer more than hairball relief
- For natural pet supplements, turmeric/curcumin crosses over from human market
- Cannabidiol supplements generate interest, pose problems
Source: Petfood Industry, April 21, 2017.
Building on the analysis presented in the previous five editions of this report, the updated sixth edition of “Pet Supplements in the U.S.” covers historical and projected retail sales from 2012 through 2021, competitive strategies of key players, and trends in new product development such as alternative formulations, condition-specific products, feline supplements, natural/organic supplements, and carry-overs from the human supplements market, as well as retail channel trends.
INSIGHTS: Supplementation has its pros and cons in pets and humans. Animal health pros need to help customers or clinic clients understand the whole picture and how supplements integrate with other treatments or dietary approaches.