Opinion
Whether printed on paper or sent as a PDF, invoices are a way to market your services and products. Different than most collateral, invoices prompt a focused review from the recipient. Uwe Dreissigacker shares five ways to use invoices:
- Strengthen your branding
- Sell special offers, sales or promotions
- Encourage referrals
- Provide free resources
- Ask for feedback
Invoices also allow veterinary practices to highlight new hours, telehealth services and acknowledge items provided at no cost.
DVMs frequently give away the remaining portion of an ear cleanser bottle or topical salve without adding it to the invoice. It is a good practice to add the item and list as, “No charge, professional courtesy.” – Kirk Augustine
Clients like free stuff and inventory managers will thank you for sure.
Source: Customer Think, June 13, 2021. Link. Invoices are important business documents that you issue to your customers. A necessary part of business, you can take them to the next level by using invoices to improve your customer’s experience with your business.
INSIGHTS: Watch at least five customers in your business after receiving their invoice. See how their eyes move on the page. Also, stand behind the checkout lane at a grocery or big box retailer and watch how the receipts are viewed. Our industry spends millions annually for impressions. Invoices provide good message space. Sunk cost invoices are extremely inexpensive to use to improve customer experiences.