Animal health is subjected to many forms of pressure driving changes. Michael Helmstetter explores five forces giving rise to a new breed of our industry:
- Growth, consolidation and competition
- Increased investment
- Evolving consumer behaviors
- Digital transformation
- Alternative therapies
Source: Forbes, December 10, 2019. Link.
. . . animal health is subject to many forms of pressure driving change . . . it certainly looks like a new breed of industry is emerging in response.” – Michael Helmstetter
INSIGHTS: Fuel for consideration and discussion for every animal health pro.