The last two years have been a steeplechase to maintain, adjust and survive. Customers may not know or remember the ways you’re doing business and your value proposition. Edward Wyatt recommends reintroducing yourself and your business to them.
<Many> may not know what the old normal was like . . . communicate like an initial introduction of yourself to your stable of stakeholders. Educate them about your values, let them know that you’re focused on the long term, and set realistic expectations for what you and they can expect to achieve.” – Edward Wyatt
Source: PR Daily, March 26, 2022. Link.
INSIGHTS: Much of the advertising we see online or on TV focuses on reinforcing the benefits or experience value of a brand or product. Thinking about veterinary practices, have you told your customer base about . . .
- continuing to offer curbside services?
- adding telehealth services?
- new open hours?
- mask wearing requirements?
- new staff members?