Ongoing studies demonstrate some millennials distrust advertising. MWI Animal Health shares four ways animal health pros can reach this group of potential or current clients.
- Build meaningful relationships
- Meet millennials where they are with high-tech communications
- Establish a strong social media presence
- Keep the conversation going
Source: MWI Animal Health, July 27, 2020. Link.
. . . the right mix of authenticity and technology can be a great way to ensure this large population of <millennial>pet owners find their way to your practice.”
INSIGHTS: Note how pet care plans and telehealth are ways to engage this social, but often stand-offish generation. Social to them means communication, not necessarily a hearty handshake or hug.
This generation likes to be part of the ongoing social media conversation and spends a lot of time pinning, sharing, snapping, forwarding, and commenting to their friends and community.”
Also see: Don’t go dark during dark times, Today’s Veterinary Business, June 2020. Link.
Social media plays a key role during evolving situations like COVID-19. Clients count on you for pet care advice and as a voice of reason.” – Eric Garcia