The pet food segment is noisy as the continued evolution of pet owner preferences toward premium, science-backed and fresh offerings creates opportunities for emerging brands. Still, Nestlé, Mars, General Mills and Colgate-Palmolive dominate the pet food industry, having captured significant market share in nearly every category of pet food. These CPG companies outperform across all price points in the pet food market with Mars PetCare and Nestle Purina clearly ahead of the competition in market share.
Tim Wall shares the economic size of the various segments for cats and dogs in this article.
Source: PETFOOD Industry, July 16, 2025. Link.