Email communication with clients is as important to the small veterinary practice as it is to a corporation. It allows regular interaction, client education and promotion of services. Ann Gynn’s list of 35 email mistakes offers meaningful tips to get the most from your email marketing efforts.
Source: Content Marketing Institute, August 13, 2019. Link. Taking advantage of available email automations and controls available in most email delivery systems is part of the key, allowing meaningful segmentation and proper responsiveness to client behavior. Tips also covers timing, defining when less is more. Contributor Julie McCoy, CEO of Express Writers shares, “My rule of thumb is 3-to-1 – for every offer I send via email, I write a minimum of three value-focused emails. Successful email marketing today looks like short, simple, and sweet (value, reader-first) emails.”