Versatility, value and variety are just a few of the categories that chicken ticks the box for in consumers’ eyes, according to new research presented at the 2019 Chicken Marketing Summit. Of course, taste is important for chicken and all meat buyers. However, it was less important to consumers of plant-based products. Lots of interesting protein stats, plus protein industry drivers and awareness and purchase intent for plant-based products are here.
Source: The Poultry Site, July 23, 2019. Link. “Current estimates show plant-based meats at 2 percent retail sales of the total retail meat sales of $50 billion.
INSIGHTS: In the U.S., we eat about twice as much chicken as we do beef and pork. This means animal health pros must continue to remain current on health protocols for all meat-producing species. Plant-based products may be a niche market, but they’re here to stay.