Animal health is an industry driven by two sectors, pets and livestock, that respond to very different market forces. Trends in these sectors need to be analyzed separately to get a clear view of the investment landscape. It is also important to pay attention to factors such as technology, that affect the industry as a whole.
Source: Fortune, July 27, 2017.
These four areas are rapidly changing:
- Livestock sector: the push for alternative proteins
- Pet sector: U.S. owners spending more on quality of life
- The internet of animals
- An evolving investment ecosystem
INSIGHTS: Innovators and investors will be gathering on Tuesday, August 29, 2017 at the KC Animal Health Investment Forum.