This article may cause anxiety for some sales pros. However, it is good to learn what is happening to advance the effectiveness and importance of inside sales personnel. Even if you have a mom-and-pop vet clinic or store, some of these methods may be valuable in the near term.
Source: CBS, December 5, 2016.
Transaction processing is much easier and faster, and customer relationship management is more efficient, improving the efficacy and profitability of inside sales. Here are a few reasons why every burgeoning entrepreneur needs to consider making inside sales part of their overall marketing strategy.
- A much greater level of qualified lead generation
- Web conferencing tools are hugely empowering
- Now and in the future, digital is the primary sale channel
INSIGHTS: One challenge for veterinary hospitals is be to handle the reality of 24/7 digital accessibility.
Dr. Ed Blach and Cal Lai recently orientated me to Ask.Vet. This revolutionary platform offers text-based support to clients when veterinary teams need help with overflow and after-hours coverage. Ask.Vet veterinarians educate, guide, and assure clinic clients in response to their questions. More than 70 percent of text sessions result in a referral back to the subscriber clinic for a practice visit.