Commentary
The collective promotional experiences of pet retailers and service providers are shared in this article. The takeaway from it is not whether the ideas shared are relevant for your business or locale, rather the ideas are local or community-centered.
Source: Pets+, July 6, 2023. Link.
INSIGHTS: Innumerable articles, experts and KOLs bemoan declining overall visit data and trends. Supporting community events is good, but if promotional time and money are going to be spent, be certain your business or clinic is visible before, during and after the event. Be sure to discuss your ideas with distributor and manufacturer representatives who may have resources to help make your ideas better than you originally planned.
Image: Link.