The Veterinary Sustainability Alliance launched the Green Paw sustainability certification program for veterinary clinics in the U.S. and Canada. The program helps practices take practical steps to reduce their environmental impacts, mental impacts and is open to all clinics, including teaching hospitals. Source: AVMA, February 4, 2026. Link. Clinics earn Green Paw … [Read more...]
Archives for February 2026
Worth a Glance – February 12, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, February 5, 2026. Link. Most read posts from February 5, 2026 AHD Bulletin – Pet humanization predicted to double global pet care market by 2035. Link. Why Ro is spending $233,000 per second on a Super Bowl ad. Link. The pro/con list – useless. Link. Dental revenue remains behind; 90 percent of … [Read more...]
90 percent of cat owners make these winter mistakes. The cat suffers, but they don’t notice
Commentary Kristin Wuhrman often says, “The smallest changes in daily routines are often where the biggest health signals begin.” So, when we discovered the video shared here, it was logical to ask Kristin to review it and write a post we could share on Animal Health Digest. Guest Post by Kristin Wuhrman, Certified Cat Behavior Consultant This video is an excellent … [Read more...]
Why Ro is spending $233,000 per second on a Super Bowl ad
For those of us who scratch our heads calculating the total costs committed to Super Bowl media, this piece informs and enlightens. Ro’s Zachariah Reitano shares what makes a Super Bowl ad unique, why it is not just another ad buy, the potential economic benefits and other reasons why the company is investing in one. Super Bowl advertising is an anomaly in the normal scope … [Read more...]
Pet humanization predicted to double global pet care market by 2035
A comprehensive new market intelligence report by Future Market Insights projects the global pet care market as poised for a decade of transformative growth. Acknowledging some inflationary pressures, the article positions the expanding digital accessibility and accelerating demand for functional foods, customized supplements and eco-friendly accessories as drivers of future … [Read more...]
Software integration is key to greater veterinary AI adoption
Commentary Destined to become a clarifying pivot point in veterinary technology development, we’re sharing a new paper, Companion Animal Veterinary Software: Part I, Navigating Practice Challenges with Support of Technology and AI, authored by Jon Ayers, Jeff Dixon, Dr. Adam Little, and Adam Wysocki, with contributions from Andrew Luna. As might be expected given this … [Read more...]
General practice dental revenue remains behind, yet 90 percent of animals need dental care
Sarah Rumple, CVJ, shares tips from Monique Weldon, DVM, and Paul Camilo, CVPM, focused on building dental revenue in veterinary practices. The article shares ways to increase dental revenue through outreach, client education, standardizing codes, staff training, reassembling fee structures and promoting wellness plans. Source: Today’s Veterinary Business, February 1, 2026. … [Read more...]
The pro/con list – useless
The pro/con list puts options before clarity. It skips the criteria completely. It flattens the discussion and distracts us from what matters, asserts Andy Williams (not the singer). Source; LinkedIn Pulse, January 16, 2026. Link. Remember to maintain agency over the ends you design. Navigate your <decisions>. Don't just compute it. Human nature is in a rush to … [Read more...]
Vetiquette: Elevate client service with simple habits
It’s not rocket science, says Stacee Santi DVM. But every interaction matters. She shares 10 ways to cultivate the most loyal clients. Her article includes tips for interacting on the phone, via text and email. We would add the importance of developing a unified team approach to client services to manage client experiences with each touch or interaction. Source: Today’s … [Read more...]
IBPSA Fast Bites – February 2, 2026
In this week’s Fast Bites: OSHA compliance period has begun From diagnosis to life after loss (FREE Symposium) – session schedule continues Member webinar, February 18th: Modern reservation strategy. Link. US Department of Labor compliance toolkit providing resources to help employers understand their basic responsibilities under federal labor laws. Link. Most … [Read more...]
Playing tug can create whiplash
Playing tug of war with pups is a fun game, but injuries can occur if the human in the game gets too active on their end of the rope. Dog behavior specialist Deb Nabb shares the importance of the human just holding the rope and letting the dog shake it back and forth. Source: Deb Nabb, Facebook. Link. When people shake the tug rope back and forth, it is easy to cause … [Read more...]
Demonstration leads to daily habits (video)
Sponsor Content When it comes to oral care products, exam room demonstrations make a positive difference in pet owner adoption of daily oral care practices at home. MAXI/GUARD® products are well-suited to improve convenient daily use in home settings. This communication explains the benefits of using MAXI/GUARD® Oral Cleansing Wipes daily at home. They are ideal for … [Read more...]
Here’s what dog gum colors mean
Content for Pet Dental Month Helping dog owners understand the importance of oral care can start with simply urging them to routinely check the color of their dogs’ gums. Katie Grzyb, DVM, shares the meaning behind changes in a dog’s gum colors and when pet owners should contact a veterinarian. Source: PetMD, December 28, 2025. Link. Key takeaways from the article: … [Read more...]
Four pillars approach to achieving longevity in canine patients
Commentary Articles like this often seem rudimentary until you read them like a first-time pet owner who knows little about the importance of veterinary care. Younger first-timers likely have limited experiences with medical doctors other than illness treatments, which can make the veterinary environment disconcerting. With this in mind, we’re sharing the article linked … [Read more...]
Considerations for producers when choosing and integrating livestock guard dogs
Livestock guardian dogs remain among the more effective non-lethal tools for reducing livestock predation when effectively managed, writes Bill Costanzo. Realistic expectations and adaptive management practices based on predation levels and predator type are needed. Owners must acknowledge the limitations of the dog or dogs. Source: AcreageLife, February 1, 2026. Link. LGDs … [Read more...]
4 easy ways to ice-proof horses’ hooves
Melinda Freckleton, DVM, shares the importance of dealing with “ice balls” or “snowballs” caused when snow and ice get packed under a horse’s hoof, warms up slightly against the sole, then freezes readily against the cold metal of the shoe. To avoid injuries from poor footing or hoof damage, she shares ice-fighting strategies. Consider sending this article to horse-owning … [Read more...]
How prolonged maternal care in horses builds better brains and improves social skills
Study results from INRAE in France showed that foals who stayed with their mothers were much better off in several areas. Their brains developed faster in the parts that control emotions and social behavior and there was stronger connectivity in the default mode network. The researchers were surprised to find that foals with their mothers gained more weight even though they … [Read more...]
Prevent scours with pasture moves
Scours is usually an outbreak waiting to happen and it’s rarely caused by a single factor. Roslynn Biggs, DVM, shares the importance of keeping calves on clean ground by moving them routinely, as the Sandhills calving system describes. Source: Hay and Forage Grower, February 3, 2026. Link. Also see: Have you tried the Sandhills Calving System?, Progressive Cattle, … [Read more...]
Red lighting in dry cow pen, consistent with known physiology
There’s a hypothesis being tested using red lights at Parkview Dairy in Delhi, California. The new dry cow barn was constructed with red lights to better understand how light exposure regulates circadian rhythms. The concept emerged from a broader awareness of circadian biology and a recognition that traditional barn lighting often overlooks how cows perceive light at … [Read more...]
Doberman Pinscher ‘Penny’ wins Westminster Best in Show
Penny, a Doberman Pinscher from Reseda, California, was crowned Best in Show this week by the Westminster Kennel Club. She is the 150th winner of the competition that included 2,600 entries this year. Source: The American Kennel Club, February 4, 2026. Link. Many of the stunning dogs competing on the Best in Show judging floor on Tuesday night were familiar to those of the … [Read more...]
FDA approves new generics for cattle; a BRD treatment and a dewormer
The Food & Drug Administration announced approvals of two veterinary treatments targeted at cattle health issues on January 22nd: Dewormer: Defendazole (fenbendazole) oral suspension, by Norbrook Laboratories Ltd. (ANADA 200-831) contains same active ingredient as Safe-Guard (NADA 128-620). BRD treatment: nixiFLOR (florfenicol and flunixin meglumine) injectable … [Read more...]
Worth a Glance – February 5, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 29, 2026. Link. Most read posts from January 29, 2026 AHD Bulletin – From rabid raccoon to workhorse. Tame the practiceWAG phone. Link. Vets, pet owners . . . systemic strain, PetSmart Charities–Gallup study. Link. The business of pragmatism. Link. This little piggy is a commitment: … [Read more...]