If you service cattle producers in the 300-mile radius of Manhattan, Kansas ,this is an opportunity for them to listen to industry experts and network with other producers.
High Plains Journal’s CATTLE U is a free, educational event now in its fifth year. It will take place at the Hilton Garden Inn in Manhattan, Kansas, on July 11th. The event includes a full day of educational sessions, a panel discussion and a lunch keynote speaker.
Source: AgriMarketing, April 17, 2023. Link. Registration is free; however, attendees are encouraged to register online by June 23 to secure a seat and free lunch. To learn more about the speakers, sponsors or to register, visit www.cattleu.net.
INSIGHTS: Events like this provide veterinarians and representatives opportunities to invite a group of customers for road trips to attend. Those hours in a vehicle to and from the event create significant value for long term relational validity and trust.