Myriad marketing efforts influence the buying behaviors of online shoppers. Emails have the most influence, from general mailings seen as influential among 44 percent of those who are part of the post-purchase communication flow. A recent Digital Commerce 360 survey reviewed buyer preferences and responses to different types of marketing communications. Saving shoppers money … [Read more...]
Archives for June 2022
Chewy behind Amazon, ahead of Walmart in automatic reorders
Forty-four percent of Chewy’s customers are enrolled in its Autoship program, which lets customers specify when they want replenishment orders. Those customers spend considerably more than others who shop on Chewy.com. Autoship customers buy $820 per year on average from Chewy versus $423 for other Chewy customers. They buy 15.5 times annually versus 10.4 times and spend $53 … [Read more...]
Facts versus myth. Telling the story of beef sustainability.
Grilling season often elicits concerns about meat production. Sustainability, environmental perceptions and the lack of consumer education can escalate those discussions. The beef industry has responded to the criticisms assertively addressing fact versus myth and reminding consumers that beyond the meat, there are a lot of uses for cattle byproducts. We’re sharing two … [Read more...]
GROSS! Dealing with dogs eating poop
Coprophagia is common in dogs. It is a natural, normal behavior, writes Pat Miller, CBCC-KA, CPDT-KA. Dogs may eat all kinds of poop. Deer, horse, bunny, even human poop, but cat feces seem especially delectable. She says stopping poop eating is more a matter of managing your dog than training him out of this disgusting habit. Managing access to feces is important to keep … [Read more...]