Consumers do not buy features or functions – they buy benefits, or, what they will have because of their buying decisions. Source: Vet-Advantage, April 2020. Link. Today’s fast-paced environment in your hospitals and clinics require that you get to the point as quickly as possible. Your competition requires that you create a sustainable competitive advantage that sets you … [Read more...]
Archives for April 2022
Study: 27 percent of horse owners buy Rx pain meds without DVM guidance
Research led by Debra Sellon, DVM, suggests horse owners are circumventing the VCPR required in 47 states for a vet to prescribe drugs for an animal. She is advocating for horse owners to know the risks of the drugs and how to store them properly. Source: Paulick Report, April 11, 2022. Link. The most common drug 87 percent of horse owners have on hand and administer without … [Read more...]
People want to work for a company that cares about them (podcast)
Company culture, professional versus personal, well-being as a foundational element and gender sensitivities all get fleshed out in this podcast featuring Jane Miller, Gallup president and CEO. Source: Gallup, April 8, 2022. Link. (15 minutes) Well-being is a significant component to any strong culture. It's a foundational element. It impacts how a person shows up at home, … [Read more...]
Over-the-counter access to antibiotics is going away
Medically important antibiotics in feed and water were removed from OTC channels when the Veterinary Feed Directive was implemented in 2017. The first phase of the VFD regulations did not address OTC antibiotics delivered via other methods like injectables, boluses and intramammary mastitis tubes. . . . the FDA has issued a new directive to bring all OTC drugs under veterinary … [Read more...]
How 5G is affecting the economy?
With faster data speeds and more reliable connections than ever, 5G is changing the economy and increasing opportunities to capitalize on new ways of conducting business through digital tools and engagement. The authors advise a proactive approach to implementing new technologies will help businesses remain competitive. Source: SimplyGeeky, March 28, 2022. Link. The value of … [Read more...]
Worth a Glance – April 7, 2022
Last week’s most read AHD posts How to follow up with someone who’s not getting back to you. Link. Last week’s AHD Bulletin Animal Health Digest Bulletin, Thursday, March 31, 2022. Link. =================================== Feral pigs are biological time bombs. Can California stem their ‘exponential’ damage? Source: Los Angeles Times, April 1, … [Read more...]
Smithfield Foods awarded for net-zero, operational excellence projects
Despite criticism about carbon footprints, sustainability, factory farming and various waste concerns, animal production giant Smithfield Foods is making gains via its daily pursuit of operational excellence. Smithfield Foods, Inc. was awarded 2022 Manufacturing Leadership Awards by the Manufacturing Leadership Council, a division of the National Association of … [Read more...]
Bulls, time to go to work
Spring calving is well underway. Producers are focused on saving new calves and attending to the momma cows’ health. Away from all this commotion are the bulls, some old, some new. They’ve been maintained but are they ready to perform. Bull health and conditioning is critical to the next generation of offspring. Heather Smith Thomas shares the importance of transitioning … [Read more...]
Controlling parasites in sheep and goats
The development of dewormer resistance to nearly all three available anthelmintic classes is common in sheep and goats. Resistance has risen due to anthelmintics being used often, rotated too frequently, underdosed or using the cattle labelled dose. Sheep and goats metabolize the dewormer quicker than cattle, so their dosage is higher than cattle. Resistance makes control … [Read more...]
From freshening to dry off keep cows and calves cool
Despite snow drifts and frozen ground in some areas, it’s not too early to plan to avoid heat stress. The U.S. dairy industry loses $1.5 billion annually due to heat stress. The authors share tips for the whole herd. With afternoon humidity of 60-70 percent and temperatures at 75-77°F, cows may already begin to experience the effects of heat stress.” Source: Dairy Business, … [Read more...]
Kinesiology tape might improve horse propulsion, core strength
"Already recognized as having potential therapeutic benefits in human athletes, kinesiology tape might be more effective in horses than in people.” - Sophie Biau, PhD Source: The Horse, April 5, 2022. Link. Whether in horses or humans, scientists suspect kinesiology taping on the skin might stimulate the fascia—connective tissue surrounding the muscles—as well as the … [Read more...]
Allergy infographic provides step-by-step visual guide
Complimentary Sponsored Content To keep allergy-prone horses comfortable requires figuring out the causes of his reactions and working to avoid them. The infographic shared here is a step-by-step visual guide suitable for sharing in person, on social media and newsletters. Allergy avoidance is most likely less expensive than treating the allergy. In either case, cause … [Read more...]
Equine tongue wounds are more common than most people realize
It’s good to be aware of the many ways a horse can injure his tongue. Often, injuries are not discovered until some other issue requires a oral exam. Bleeding is the most immediate sign of a tongue injury, but you may not see a lot of blood. Bruce Connally, DVM, and Tia Nelson, DVM, share the ways tongue injuries happen, tongue anatomy and how to recognize tongue injury side … [Read more...]
Watch for laminitis in horses this spring
With spring comes the availability of fast-growing summer forage. As horses increase their intake, laminitis can become an issue. Laminitis is the damage and inflammation of the tissue between the hoof and the coffin bone. Nick Simmons offers an overview and resources from the University of California-Davis, University of Florida and Oklahoma State University. Source: … [Read more...]
The 411 on fetch
We’re including this item because it will be especially helpful for new dog owners. Playing fetch with our dogs is well known, but not all know it is a DNA-driven trait and may psychologically feel good to most dogs. Source: Happy Puppy Tips, Link. Also see: Dog toys: How to pick the best and safest, Humane Society of the U.S. Link. Also see: The 16 best dog toys to … [Read more...]
Science explains puppy dog eyes
There’s no doubt puppy dog eyes capture our attention. Citing research comparing fast twitch muscles in wolves versus dogs, Anne Burrows, PhD, says her findings suggest dogs’ faces have evolved anatomically to improve their connections with people. Source: NBC News, April 5, 2022. Link. Domestic dogs and humans are adept at accurately understanding one another’s facial … [Read more...]
Feline heartworm experience creates DVM advocate (video)
Experience is an influential teacher. Ellen Bishai, DVM, PhD, shares the story of her cat's ordeal with heartworm disease and the resulting commitment to feline heartworm preventatives. For me, if there is a preventative I can do that's not going to hurt the pet...I don't see any reason not to do it." - Ellen Bishai, DVM, PhD Source: DVM 360, March 31,2022. Link. The way our … [Read more...]
Get ready for Lyme Disease Awareness Month in May
As ticks wake up and crawl out of cover, April and May are great times to reinforce pet owner knowledge on tick and Lyme Disease prevention. 2021 saw an increase in tick populations. We’ve found no reason to expect 2022 will be any different. Source: lymedisease.org. Link. … [Read more...]
10 grooming myths debunked
Daryl Conner collaborated with groomers to identify and address common myths about grooming, including: Bathing frequency and seasonality Shampoo pH and conditioner use Non-shedding breeds and mixes Cats don’t need baths Puppy age required prior to grooming Source: Groomer to Groomer, April 2022, page 6. Link. Also see: Hidden dangers of the pet care … [Read more...]
Top-searched product attributes for pet food according to NielsenIQ
Pet owning consumers are seeking specific product attributes, and they are changing the way they shop for products. There is an increasing shift toward omnichannel options and e-commerce outlets, writes Jordan Tyler. The NielsenIQ researchers dug into frequently searched terms that will interest animal health pros. In the top-searched attributes for dog food and treats, the … [Read more...]
Burst the myths about raw food diets for dogs and cats
Raw feeding isn’t new, but it is widely misunderstood. This author looks at five common falsehoods about feeding dogs and cats a raw food diet. He touts the raw dietary option as one of the more nutritionally beneficial choices but also acknowledges challenges. Proper raw diets for dogs and cats are made up of meat, bone, organ meats, vegetables, and supplements. All these … [Read more...]
IBPSA Fast Bites – April 4, 2022
Women powering the pet industry, top social media marketing tips for small businesses, PIJAC gets a new name, Brian Garish’s rags to riches story and more . . . Source: IBPSA Fast Bites, April 4, 2022. Link. … [Read more...]
5 ways to combat your imposter syndrome
Imposter syndrome has been discussed for years. Many think they're never good enough. This belief leads them down an unhealthy path towards inferiority complex and low confidence. The author shares ways to combat imposter syndrome and boost self-confidence. A recent study found that up to 82% of people experience impostor syndrome at some point in their life.” Source: My Vet … [Read more...]
Pet owners unleashed: Veterinarians reflect on the pandemic’s darkest days
Two years have passed since the Covid pandemic began. Clinician’s Brief honors the strength and resilience of veterinarians through stories shared in their own words. Masks, curbside, impatience, uncertainty and perseverance are all expressed as veterinary teams found themselves in the unique role of being essential but without the same support structure afforded to human … [Read more...]
Change and consequences
Experts often conclude people are resistant to change, which is not true. We are resistant to one of the two consequences of change: success, or failure. I do not believe folks fear success. So, the resistance to change is rooted in the fear of failure. Source: Veterinary Advantage, April 2017. Link. Conversely, the lack of consequences, negative or positive, will only … [Read more...]
Considering HPAI and highly pathogenic diseases (podcast)
There are animal health pros who will never deal with poultry or fowl. However, a recent interview with Mark Bienhoff, DVM, can help all of us understand the challenges, risks and prevention strategies required when dealing with highly pathogenic animal diseases. He shares his perspectives on likely fomites including: People and vehicle traffic Dust particles Viral … [Read more...]
Survey shows pet owners unaware of vet technicians’ roles during vet visit
An important survey led by the NAVC and VCA Animal Hospitals, with support from NAVTA, revealed striking misconceptions about the role, responsibilities, education and skills of veterinary nurses/technicians. 47 percent of pet owners did not know that the role of the credentialed veterinary nurse/technician includes performing medical tasks and procedures 73 percent … [Read more...]
Traditional recruiting is broken. 6 ways to reimagine it.
The old way of recruiting with its lengthy recruiting cycles, delays in responding to candidates and impersonal communications is broken, writes Susan Peppercorn. She shares tips for how to reimagine hiring during this Great Resignation period. Source: Fast Company, April 4, 2022. Link. It all comes down to creating differentiation in your recruiting practices. When you … [Read more...]