It comes as no surprise that trends from the 2021-2022 APPA National Pet Owners Survey show steady growth in pet ownership, as well as pet owners buying more products and services online, writes Steve King, president and CEO of the APPA. However, the survey also sheds light on the resilience of brick and mortar facilities. Pet owners continue to frequent their local pet stores, reinforcing the sense of community and familiarity local retailers bring.
Source: Pet Business, June 1, 2021. Link. King offers survey metrics on these trends:
- Pet ownership
- Spending
- Shopping
- Premiumization, humanization & sustainability
INSIGHTS: Veterinarians, retailers and online sellers all share a common customer, the pet owner. Understanding their choices and preferences is critical as open access to multiple channels continues to shift and grow.