“One of the driving factors behind the e-commerce growth trends for pet food was the growth of millennial pet owners who were preconditioned to online shopping. The pandemic has taken this storyline and put it on steroids,” according to Tom Elliott citing a new report from Capstone Headwaters.
In a related discussion, Fritz Wood, CPA and Vertical Vet’s Dr. Ernie Ward discussed the realities of U.S. pet food and treats estimated to reach $39 billion in sales along with non-food pet supplies that make up nearly $20 billion of the market. “That’s more than double what pet parents will spend on veterinary services.”
Every survey I’ve ever seen says the number one thing pet owners want to learn from their veterinarian is what to feed their pet” – Fritz Wood, CPA
See the sources below to learn more about the e-pet food business opportunities and marketspace.
Source: Pet food e-commerce ‘on steroids’ in 2020 and beyond, Pet Food Business, December 4, 2020. Link.
Source: Virtual Vet Live, YouTube, December 9, 2020. Link. Nutrition is the foundation of good health, disease prevention, and longevity for our pet patients.
Ward and Wood offer practical advice for starting home food delivery and subscription services, how veterinarians can overcome the fear of feeling like “salespeople” when discussing pet nutrition, why recommending maintenance diets is necessary for future therapeutic diet compliance, and what young, tech-savvy pet parents expect from veterinary professionals – and how to make them happy!
Also see: Petco, DoorDash debut same-day delivery, Pet Product News, December 14, 2020. Link.
Orders placed before 2 p.m. local time will be delivered the same day, and orders made after that time will be delivered the following day. The service is free with any eligible purchase over $35. . . includes Pals rewards with same-day delivery purchases.