Tonight, Brenda and Catherine will join Animal Policy Group’s Mark Cushing, thought leader and animal care advocate Dr. David Haworth, and Idexx Laboratories’ Dr. Sherri Rigby to discuss data on the very real dog shortage in the U.S., its pet health and practice economics implications, and potential solutions. The conversation is live on-site at New York Vet. See other … [Read more...]
Archives for November 2019
Opinion – Listening with the intent to reply
Do you hear or listen? One thing that frustrates me is how news anchors or sportscasters continuously speak over someone. It happens even when the person speaking over the other is getting an answer to the very question they just asked. Listening is NOT a competitive sport.” - Anonymous Source: Forbes, October 29, 2019. Link. Most people do not listen with the intent to … [Read more...]
Leading change
There are salespeople who seem programmed to think if they can overcome, handle or minimize a customer’s negative points of view, the customer will drop their resistance and the salesperson’s goals will be achieved. In other words, the belief seems to be, “If I prove my point, you will you drop yours.” Source: Vet-Advantage Magazine, October 2019. Link. Start by thinking of … [Read more...]
Avoid these 7 social selling mistakes
Social media is the new global marketplace and an opportunity to find new clients and make new sales. However, companies often mistakenly focus on selling and promotions and not on developing relationships. If your social media strategy is failing, a new Forrest report suggests it may be for one or more of seven reasons. They include treating social networks as promotional … [Read more...]
Should influencers tell audiences they’re getting paid?
How times change! The whole point of influencer market has traditionally been based on the perceived neutrality of influencers. However, new research suggests that the likelihood of viewing a brand positively following an influencer’s recommendation was roughly the same whether or not a relationship between the brand and the influencer had been disclosed. Source: HBR Ascend, … [Read more...]
Younger pet owners’ pet food and care decisions don’t rely on tradition
Younger consumers are independent, do-it-yourselfers, and less reliant on traditional authority figures and similar experts, writes Debbie Phillips- Donaldson. She describes factors that may explain changing influences on pet owner decision making. In the old paradigm, consumers trusted veterinarians and major brands backed by vets, as well as large pet specialty … [Read more...]