Veterinary Medicine Essentials packages cover diagnostic steps, treatment plan guidance and the latest updates, plus resources to share with team members and animal owners. This collection of articles focuses on veterinary teams, yet it offers solid information for animal health sales pros. Source: Veterinary Medicine, June 15, 2017. The DVM360 team curated the best, most … [Read more...]
Archives for February 2018
Groomer fired for rough dog handling
A Katy, Texas, dog groomer was fired by PetSmart last week after a viral video captured her rough treatment of a dog. Terah Leder, a customer, recorded the video on her cellphone and reported the mistreatment to the store manager and called PetSmart’s corporate offices. Source: Washington Post, February 3, 2018 (paywall), Houston Chronicle, February 2, 2018. In Leder’s … [Read more...]
VMX 2018 was no small undertaking
Almost as if produced by Disney, the VMX conference is certainly XXX-sized. So are the smiles of participants and exhibitors as both seemed willing to engage. The only drawback of a large footprint venue is that many participants are not ready for the amount of walking required. You know the tradeshow is huge when golf carts are used on main thoroughfares to transport attendees … [Read more...]
Cattle Industry Convention and Trade Show in the books
More than 7,500 cattlemen and cattlewomen blazed a trail to Phoenix last week for the 121st annual 2018 Cattle Industry Convention and Trade Show. Including the 25th anniversary of Cattlemen’s College and the learning experiences that go with it, BQA and environmental stewardship awards were also presented. Throughout the event, new acquaintances were made and friendships were … [Read more...]
Opinion – Local delivery may be an option
During a seminar explaining pet owner purchasing behaviors and confidence indicators, a colleague leaned over to me and said, “Florists deliver flowers locally, also pizza and now groceries, why don’t DVMs deliver pet supplies the same way?” His observation interrupted thoughts throughout the day alongside memories of how we used to do things before specialized small package … [Read more...]
Nearly all pet owners bought food in stores in 2017
Physical stores are not dead, despite industry fears of e-commerce taking over. 88 percent of dog owners and 93 percent of cat owners bought products in the category in a retail location in the past 12 months, according “Pet Food in the U.S., 13th Edition,” a report from Rockville, Md.-based market intelligence firm Packaged Facts, a division of MarketResearch.com. The … [Read more...]
Learn to say, “No.”
If you say, “no,” to irrelevant things every day, you can spend more time on work that truly matters. Leaders must be willing to say, “no,” to time-wasting activities so they can say, “yes,” to valuable work. Here are some prime candidates for a “no” response. Source: Women@Forbes, January 30, 2018. With your own team, ask each of your direct reports to make at least two … [Read more...]