Steve Dale tackles the topic of Canine Influenza Virus (CIV) and the information that shows CIV is expanding across the country more rapidly than ever. This is a topic for team meetings with veterinary teams, retailers and sales groups.
Source: Steve Dale’s Pet World, January 22, 2018.
The partners tracking dog flu are doing it right. The problem is that most clients don’t test their dogs for flu, and no one can count dogs who haven’t been tested. So, there’s much more CIV than official numbers report. But, is it ten times more? Five times more? Twice as much? No one knows that answer.
INSIGHTS: Steve Dale, certified animal behavior consultant (CABC), has reached more pet owners over the past few decades than any other pet journalist in America. Because of his reach, animal health pros need to read and discuss the information he shares to be ready to handle questions from animal owners seeking clarity or services.