Looking backwards is most valuable when it helps you focus forward. The top 10 list featured in this article reflects the continual need for practical solutions, as well as basic education. The review of metrics is also an eye-opener for animal health pros at all levels. Source: Beef, December 29, 2016. Here are a few facts from the digital world of Beef. In 2016, over 2.3 … [Read more...]
Archives for January 2017
Transparency was the marketing word of 2016
Buzz words are fun to track and frequently represent top-of-mind focus for marketers. This year is no exception. Other top choices in the 2016 Marketing Word of the Year voting were "customer experience," "content marketing," "influencer" and "programmatic." It was the third consecutive year for which ANA announced a Marketing Word of the Year. Previous winners were “content … [Read more...]
Summaries from Drs. Blach and Clark
Dr. Ed Blach and Dr Andrew Clark develop and write Is My Practice Healthy? It is formatted to be quick-hitting, thought-provoking and actionable. These three posts from holiday installments caught our attention. Leadership versus management in veterinary medicine Science versus service Manage Creeping Incrementalism Out of Your Expenses Source: Is My Practice … [Read more...]
Boss’s technical competence important to employees
The topic of expert leadership is recent and burgeoning. Many factors can matter for happiness at work – type of occupation, level of education, tenure and industry are also significant. They don’t even come close to mattering as much as the boss’s technical competence. Source: Harvard Business Review, December 29, 2016. The benefit of having a highly competent boss is … [Read more...]
Hay, its winter!
Mike Rankin writes about feeding hay, the challenges, strategies and opportunities during these winter months. Winter chores are a survival game, but don’t lose sight of what’s going on during the hay-feeding ritual, he says. One of the tasks associated with bale feeding is removing the bale-binding material, be it net wrap, plastic twine or sisal twine. Source: Hay and … [Read more...]
Social video viewing enhances purchasing
Animal health pros use social media routinely. Yet, the use of video to educate and influence customer buying decisions has not become mainstream during sales calls or follow-up communications. According to new research commissioned by Brightcove, Inc., 74 percent of consumers say there is a connection between watching a video on social media and their purchasing … [Read more...]
Social media transitions in 2017
Ryan Holmes writes about social media, its future, its transition and the opportunities in this article. He writes that for businesses, the decline of organic social media reach needn’t be a doomsday scenario. The new social media order that's taking shape in 2017 promises companies the kind of precision and measurable results long expected from traditional channels such as … [Read more...]
There’s a fix for weak Wi-Fi
A strong Wi-Fi signal is important at a time when the number of Wi-Fi–enabled devices that use the internet is growing, no matter what they’re used for. A new type of Wi-Fi system is now available—a mesh network that overcomes many drawbacks of the old-style routers that most of us have in our homes or small businesses. Source: Bottom Line, December 1, 2016. Because Wi-Fi … [Read more...]
Fade the use of treats when training dogs
Reducing the use of food rewards should be a goal when training dogs, but always be ready to to use more or better treats when you add distractions, duration or distance to a behavior. Here’s a good excerpt on the subject from a book sold by Whole Dog Journal. It’s up to you if you want buy it, but the practical training tips are good to share with pet owners. Source: Whole … [Read more...]
How we self-sabotage
Ed Batista shares perceptions about our relationship with ourselves. Common interpersonal relationship principles show up as three forms of self-sabotage: Self-Criticism: Viewing a problem as the result of our defective personality Self-Contempt: The belief that we're inferior in some way to others Denial: A refusal to engage ourselves and take … [Read more...]
Change your life – trust your future self
Have you broken one of your New Year’s resolutions yet? Being human is hard. We know the sorts of choices we ought to make, and we intend to make them, but we often don’t. The struggle seems to be between good and bad. According to an emerging model from the field of addiction studies, the struggle is between the future and the present. Source: Science of US, January 3, … [Read more...]
Communicate well in the exam room
From the minute a client walks in the door, the experience they have sets their perception of value for the services they receive. To ensure continuity in staff deliverables starts with everyone being on the same page. Checklists in this article provide instructions for duties and responsibilities associated with patient exam rooms. Source: MWI Messenger, January 2017, page … [Read more...]