The mindset of B2C black Friday deals is pervasive. “This culture of cheap mindset also impacts the B2B world,” says Paul Reilly. “Buyers no longer request discounts, they demand them.” This culture-of-cheap mentality can make animal health pros believe they have little to no pricing control. They may believe that discounts are required to please customers. Source: … [Read more...]
Archives for December 2016
The cost of convenience euthanasia
Your behavior could be costing you on many levels, writes Portia Stewart, editor of Vetted. About 10 percent of pet owners who relinquish their pets say it's because of behavior issues. Consider that 7.6 million pets end up in shelters each year and 2.7 million are euthanized, behavior is a high risk factor that can disrupt the human-animal bond. Source: Vetted, December 1, … [Read more...]
Thank you AAHA!
Your AHD team thanks our colleagues at AAHA for their support and input over the last year as we have developed Animal Health Digest. AAHA is a member of our Founder’s Circle and has a long history of communicating value to AAHA practices. Source: AAHA NEWStat, December 1, 2016. One of the tools AAHA uses to communicate is NEWStat. It covers current events that matter to … [Read more...]
DVM 360 shares its Top-Ten lists
The Top 10 List was a regular segment of the television programs Late Night with David Letterman and the Late Show with David Letterman. Our animal health colleagues at UBM Americas, Veterinary (DVM 360) have created their own versions of the top 10 lists from their readership. They sent the links for us to share. Source: DVM 360, December 2016. Top ten lists from UBM … [Read more...]
Why wellness plans?
"Use a picture. It's worth a thousand words.” That’s all that’s needed to introduce how a wellness plan program transformed Dr. Brandy Fraser’s practice. DVM 360 staffers turned her experience into a flowchart. Source: Firstline, November 30, 2016. Premier Veterinary Alliance veterinarian Brandy Fraser shared a wellness plan program that has changed the way they practice. … [Read more...]
Help keep pets safe during the holidays
There are never too many reminders to help keep pets safe during the holidays. Purina makes the effort simpler with a quick video, five tips and a downloadable template to mark hazardous items as “non pet-friendly.” There’s something here for clinic websites, blogs, counters and literature racks. Source: Purina, November 30, 2016. Purina vet, Dr. Zara, shares her tips for a … [Read more...]
Leadership myths muddy results
There is money to be made in the field of leadership and thus leadership is taking on an almost mystical mantle with words such as genuine, authentic and so on. We have strayed far afield from the base definition of leadership: the skill or ability to influence willing followers to achieve a desired result. Source: LinkedIn Pulse, November 19, 2016. The Marine Corps taught … [Read more...]