Securing clinic data is critical to general business practices and to ensure client, employee and third-party vendor data remain confidential. In our second installment about cybersecurity, Terrie Bonfiglio offers three, common-sense tips to keep data thieves out of your system. Source: Learn 3 cybersecurity tips in 10 minutes via InfoGPS Networks, April 2016. However, your … [Read more...]
Archives for April 2016
CEVA increases commitment to heartworm education
Ceva Animal Health is stepping up its commitment to the American Heartworm Society by becoming a Platinum sponsor along with Bayer, Elanco, Merial, Virbac and Zoetis. “This is an especially appropriate time for Ceva to show our support, as we believe the emphasis on the importance of fighting both heartworms and the vectors that carry them is more important than ever … [Read more...]
5 steps to become an equine technician
Beyond the love of horses, this article provides a reality check and roadmap for persons wanting to become an equine technician. Source: NAVTA Journal, Apr/May 2016, page 55. (direct link unavailable) To become a Veterinary Technician Specialist in Equine Nursing (VTS-EVN) candidates must work three or more years on the job to gain experience before beginning a yearlong … [Read more...]
Veterinary nurse title confuses human RNs
The movement to register veterinary nurses compared to the more commonly used term of veterinary technician was the focus of a perception study of a small sample of human registered nurses. This article is detailed, yet clearly shows the veterinary nurse or technician role is not understood at an educational level. The term is just as confusing to similarly titled persons in … [Read more...]
Story telling as a Sales Skill
Almost every sales expert will extol the virtues of storytelling in the sales process. But, not every story is effective. It must be relevant to the listener. (Answer the question “why should I care?” in your opening.) It must connect emotionally with the listener first, then analytically with a payoff that describes what the listener will have as a result of your … [Read more...]
The impact of training recommendations on patients and clients
Behavior-related issues are cited as determining factors in more than half of all pets relinquished to shelters. This AAVSB RACE-accredited article helps reset expectations for what modern dog training should be and the importance of veterinary team members’ knowledge of training approaches and local trainers. Source: NAVTA Journal, Apr/May 2016, page 36. (direct link … [Read more...]
Here come the bugs!
The Companion Animal Parasite Council (CAPC) gazed into the future and doesn’t like what’s coming. Its computer models for 2016, released April 19, predict growing threats to dogs and cats from multiple vector-borne diseases. Source: Veterinary Practice News, April 19, 2016. For the entire year, CAPC predicts: Growing risk of Lyme disease in Illinois, Iowa, Indiana and … [Read more...]
3 tips help keep pets safe during storms
Storm season will be around for a few more weeks. These three, common-sense tips will help keep your pets as safe as possible during severe weather. Source: White Oaks Veterinary Clinic. You can increase the chances that your pet will survive a storm by following these tips from our Edmond, OK, veterinary team... … [Read more...]
Egg producers lose to cage-free activists
It has never been the primary responsibility of retailers and restaurant chains to explain and defend animal husbandry practices, says Terrence O'Keefe, editor of Egg Industry and content director of agri-business at WATT Global Media. Egg producers and their lenders aren’t happy because they now face what could be a cumulative $6 billion to $10 billion capital outlay to … [Read more...]
Research simulates PEDv route of entry from China
Scott Dee, DVM, Pipestone, Minnesota, led a study designed to simulate the shipping route of a feed source from Beijing, China to Des Moines, Iowa. Results show feed could be a transfer medium for PEDv. It also modeled potential mitigation strategies. Dee’s findings set the stage for more research. Source: Pork Network, April 25, 2016. Under the conditions of this study, … [Read more...]
Local DVM recommends year-round prevention
Lawrence Gerson, VMD, shares his perspective and recommendations for heartworm and other parasites. He references the recent attention to mosquitoes and the Zika virus, the need for year-round prevention and its benefits on other parasite threats to pets and humans. Source: Pittsburgh Post-Gazette, April 23, 2016. (via AVMA SmartBrief, April 25, 2016) Dogs can be bitten by … [Read more...]
Steps to a more satisfying life
There is at least one tip for everyone in this article. Here are four of eleven tips offered: Set appropriate expectations at home, at work and in the community. Spend 10% of your time creating and monitoring your life plan. Be present in all that you do. Multitasking is not being present. Measure accomplishment by results rather than by hours worked. Source: … [Read more...]
The changing Holstein
Many of us were taught that every Holstein is genetically the same as the next. This article sheds light on how crossbreeding has changed the dairy cow, its production potential and the profit stream that flows from these living manufacturing units. Source: Dairy Herd Management, April 20, 2016. We needed a heartier cow in the late 1990s. A cow that can maintain some body … [Read more...]
Pork trademarks under fire by HSUS
The Humane Society of the United States will continue its legal challenges to a 2006 sale of “Pork. The Other White Meat” and other Pork trademarks by the National Pork Producers Council to the National Pork Board for $35 million. HSUS contends the sale and ensuing payments were unlawful and the Pork Board is prohibited from using checkoff dollars to influence … [Read more...]
Grandin concerned about dairy cow breeding
As U.S. dairy producers continue to breed cows that produce more milk, some folks think we may be pushing things too far. Temple Grandin, animal scientist and animal welfare specialist, Colorado State University, is one of them. She shared her comments with Roberto A. Ferdman, a Wonkblog reporter for The Washington Post. Source: The Washington Post, April 21, 2016. With … [Read more...]
Editorial – Re-examine your e-commerce strategy
"Digital channels have become the dominant medium for influencing decision-making and building a stronger relationship between the brand and the end user”, says a 2011 Oracle report. It is past time for veterinary hospitals to reassess and update their digital strategies to include product sales. While this article focuses on distribution, consider that for many consumer … [Read more...]
Increase in dairy herd size in last 25 years is noteworthy
The average herd size in dairies has increased nearly 300 percent, while the midpoint of near 900 cows is a 600-plus percent increase. Source: Hoard’s Dairyman, April 25, 2016. Just 20 years ago, farms with less than 100 cows, 135,000 in total, were home to half of the nation’s milk cows. That same group, under 100 cows, had only 17 percent of the total in 2012. Meanwhile, … [Read more...]
Stay safe during tornadoes
Spring storm season is in high gear. With it comes rain, wind, hail and tornadoes. Driving safety may seem basic, yet reminders like these never hurt. Share with team members who may be servicing routes and sales folks on the road. Source: Travelers. Remember, severe weather demands your undivided attention, so turn down the radio and minimize other distractions. … [Read more...]
10 Memorial Day pet safety tips
The Memorial Day weekend is just a month away. There’ll be picnics, campouts, boat rides and even fireworks. What’s celebratory to us may not be to our pets. Here are 10 pet safety tips ready to include in newsletters, blogs and counter materials. Source: Pet 360. Unlike people, dogs won’t associate the noise, flashes and burning smell of pyrotechnics with a celebration. … [Read more...]
Cash flow is king
Declining values in cash rent, farm fuels and farm products signals those servicing the livestock area to get busy helping clients make money to avoid being looked at as an expense. Creighton University released its Rural Mainstreet Index (RMI) for April 2016, and the monthly survey of bank CEOs in a 10-state Midwest region showed a downward trend of several things, including … [Read more...]
Horseboarding, a growing new sport
Under the category of what will they think of next, horse enthusiasts in the UK have a new sport. It combines a form of skateboarding, a piece of rope, obstacle courses and horses. Source: Horse Network, April 22, 2016. A Horseboarding “team” is comprised of one horse and two riders: the equestrian and a mountainboard rider, who’s towed behind the horse on a quick-release … [Read more...]
Implants can help increase revenue
This good article reminds animal health professionals of the value and safety of implants. Dan Thompson, DVM with Kansas State University, says consumer fears of hormones in beef are generally unfounded. That’s because hormones are products of living cells naturally found in both plants and animals that stimulate cellular activity. He further explains hormone levels in several … [Read more...]
DFA reimagines the future
The Dairy Farmers of America (DFA) cooperative conducted its annual meeting in Kansas City in late March. The meeting focused on reimagining the future for its dairy members. DFA has more than 14,000 dairy farmer member-owners on nearly 8,500 farms in 48 states. The cooperative directed the marketing of 62 million pounds of milk in 2015 from members and non-members representing … [Read more...]
Grass tetany season is now
The smell of spring. The countryside is blooming into lush green vistas. Spring rains seem to clean the air. Loamy soil is turned and readied for planting. But, this may not be the case for older cows getting their fill of new grasses. This article highlights supplements and treatments for grass tetany. Source: Drovers CattleNetwork, April 21, 2016. Older lactating cows … [Read more...]
Learning to learn
“The ability to learn faster than your competitors may be the only sustainable competitive advantage,” said Arie de Geus, a business theorist. The animal health market is one place where complacency to learning could spell the end. Though targeted to executives, the guidance applies equally to all animal health professionals. Source: Harvard Business Review, March 2016. The … [Read more...]
Large herds, less lameness
Research from the University of Minnesota study debunks animal rights activists’ assertions that large dairy herds equal less care and more welfare issues. The study reveals variances based on bedding type, footbath use and robotically milked dairies. Source: Dairy Herd Management, April 15, 2016. The one factor that seemed to make a difference was whether a herd had a hoof … [Read more...]
Red meat won’t kill you
Most of us know someone who broke all the dietary rules and lived doctor-free into their 90’s. Dan Murphy shares why in these perspectives about a 1970s study that led to new dietary recommendations about meat and cheese. When the full study was reviewed, results showed that avoiding meat and cheese lowered patients’ cholesterol levels, but it didn’t affect the incidence of … [Read more...]
Why money doesn’t motivate employees
Motivation is an age-old business problem. This article addresses some of the thinking behind using incentives to motivate employees. Note that there is an assumption that the standard pay level is enough to sustain employees’ basic needs. Source: Incentive, March 30, 2016. In many companies, money is the most frequently used motivator – even though research shows that … [Read more...]
Top dog and cat medical conditions
Learn about the top 10 medical conditions affecting dogs and cats and their associated costs based on Nationwide claims data from 2015. Here are the top three in each category. Top three medical conditions in dogs: Allergic dermatitis Otitis externa Benign skin neoplasia Top three medical conditions in cats: Feline cystitis, or FLUTD … [Read more...]
Free April AQHA Journal
This month's digital edition of The American Quarter Horse Journal, plus the Journal High-Point Supplement, are free for readers to enjoy via computer, tablet or phone. Many animal health professionals are aware of the AQHA but may never have seen its publication. Source: America’s Horse, April 11, 2016. Whether you’re a die-hard competitor, recreational rider, a horse … [Read more...]