Equine veterinarians and dealers will appreciate this extensive article as a resource when servicing horses and owners experiencing RAO (recurrent airway obstruction). Reps calling on equine vets and dealers may wish to share this article with customers as a resource for websites and for specific customers with chronic problems. Source: Equus, December 2015, page 42. (direct … [Read more...]
Archives for December 2015
Thinking about going mobile?
For equine and livestock practitioners, mobile practice is a reality. It is also an option for a segment of small animal veterinarians. David Ramey, DVM, discusses some of the nuances and challenges of ambulatory practice. Source: Veterinary Practice News, December 2015, page 1, continued on page 38. Mobile practices allow DVMs to practice high-quality medicine and surgery … [Read more...]
Ups and downs of DIY wellness plans
When considering adding wellness plans to expand practice products and services, do-it-yourself (DIY) plans are frequently discussed by veterinarians and practice managers. While a DIY plans feel like an extension of independent practices, Don Jergler exposes pros and cons in this read. Source: Veterinary Practice News, December 2015, page 28. The popularity and upside of … [Read more...]
Vaccinate calves against pneumonia to fulfill their productivity potential
Significant dollars are spent annually to monitor market conditions and test assumptions. This short article shares results from independent research completed for Zoetis. Veterinarians, dealers and salespersons will find value in understanding the research results as they discuss calf management strategies with producers. The article discusses the long-term effect of disease … [Read more...]
Sponsored Content – Seven Reasons Why Direct Mail is Still King
Most of us enjoy receiving mail. It may not be treated as urgently as it once was, but it can still be effective and actionable. This quick read offers food for thought as 2016 strategies and plans take form. Source: MWI Messenger, December 2015, page 16. Even with all the buzz surrounding social media and website optimization, traditional direct mail marketing is still … [Read more...]
Cattle herd now in expansion phase
The cattle herd is now firmly in expansion phase and producers should be thinking in those terms, says Marty Foreman. The article takes readers through a look at trends, reasons and economic factors to consider. Source: Drovers CattleNetwork Daily, December 2015. Rising beef cow numbers will lead to a larger calf crop, increasing fed-cattle supply, rising beef production … [Read more...]
Customer experience is key to B2B success: Study
Customer experiences and the capacity to deliver are the focus of this blog post relating to select findings from Accenture’s new B2B Customer Experience Report. While focused on large companies, the report has meaning for anyone servicing customers and resellers. Source: Marketing Dive Daily Newsletter, December 2, 2015 One impediment to success is only 32 percent of … [Read more...]
Bad birds
There are no references to Hitchcock's 1963 film The Birds, in this quick read. Still, the challenge of managing both feed loss and contamination can be problematic for producers. North Dakota State University Extension Service dairy specialist J.W. Schroeder provides some perspective and elimination ideas for consideration. Source: Dairy Herd Management, October 29, … [Read more...]
Elimination of Mycoplasma hyopneumoniae from breed-to-wean farms: A review of current protocols
Mycoplasma hyopneumoniae (M. hyo) remains one of the most prevalent and economically significant respiratory pathogens in the swine industry. Economic losses related to M. hyo are associated with decreased feed efficiency, reduced average daily gain, and increased medication costs. Learn about current protocols with emphasis on herd closure and medication in this peer-reviewed … [Read more...]
Crowning of the UPHA 2015 National Champions
The nearly 200 pages celebrating American Saddlebred horses, their owners, trainers and show results is a reminder of just how much passion, time and effort is involved in equine ownership. The current issue of The Saddle Horse Report is dedicated to the horses and people who participated in the American Royal show in Kansas City, Missouri. Source: The Saddle Horse Report, … [Read more...]
How to handle and store livestock vaccines
Tracey Erickson, South Dakota State University Extension's Dairy Field Specialist, provides a solid reference document for handling and storing vaccines in this quick read. While valid vet-client-patient relationships help in establishing the vaccine of choice, Erickson offers tips for how to keep and store animal vaccines and provides an overview of the types of livestock … [Read more...]
Invest in pig health and get a big ROI
ROI discussions are often challenging for representatives and veterinary teams who work with pork production personnel, ownership and facilities. Producers working to increase their revenue often cut-back on medical costs. Information in this article may be valuable to restart a conversation with clients or customers waffling on preventative and disease prevention measures. … [Read more...]
Welcome to the “antibiotic-free” fear factory
The debate continues regarding antibiotic residues. The video accompanying this article in Drovers CattleNetwork Daily is not the marketing hype of large, branded fast-food chains, rather it is an excellent resource to utilize in support of safe, meat protein production. Regardless of your role, as an animal health professional please take time to consider the value of … [Read more...]