Equine veterinarians, dealers and sales/marketing representatives who serve them will want to know about this e-blast delivered for Zoetis. Western Horseman has 160,000 subscribers, 20,000 web visits and 500,000 in total readership. Certainly, this large circulation will draw attention and create questions. The notice includes a link to a risk assessment tool, as … [Read more...]
Archives for November 2015
6 things we get wrong about El Niño
Weather dominates discussions in rural and metropolitan communities. This helpful, easy read links to more information on the impacts of El Niño and La Niña. Read this before you blame El Niño for the weather. Source: AG WEB, November 24, 2015. For years, people have been pointing to El Niño as the culprit behind floods, droughts, famines, economic failures, and … [Read more...]
America’s pig farmer – doing it right
It is easy to forget that people anchor quality meat production. This article celebrates a more traditional pig farmer who is also the first recipient of the Pig Farmer of the Year award, Keith Schoemetter. This article is a refreshing perspective on environmental stewardship, animal health, community involvement and employee management. Source: National Hog Farmer, November … [Read more...]
Soothe those irritated ears
Craig Griffin, DVM, DACVD, shares fundamentals on how to achieve an optimal outcome in veterinary patients with ear infections or allergic conditions. Products and treatments are discussed in this article that could be used in a checklist fashion or as educational background for clinic staff and channel sales reps. Source: Veterinary Medicine, November 2015, page 288. It is … [Read more...]
The power of pet insurance
Numbers are the compelling story in this quick read highlighting data provided by Nationwide pet insurance. For example: 1.92 annual veterinary visits by clients with pet insurance, compared with 1.18 without. $542 annual spending on dogs by clients with pet insurance, compared with $376 without. Source: Veterinary Economics, November 2015, page 8. The real challenge … [Read more...]
Never-before-seen equipment lists from the 2015 Hospitals of the Year
Equipping veterinary practices whether new, remodeling or upgrading can be a challenge the hospital staff, as well as those supplying equipment. Hours of research can be involved. Equip your space like the pros brings a unique perspective on the equipment choices made by hospitals awarded Hospital of the Year status. Source: Veterinary Economics, November 15, page 12. Now … [Read more...]
Protect patients from pharmacists’ errors with these 10 tips
Congress may soon mandate that DVMs provide a prescription for veterinary drugs they have traditionally dispensed. In this hard-hitting piece, Alice M. Jeromin, RPh, DVM, DACVD, notes critical differences between human and veterinary practices. She urges DVMs to contact their congresspersons to object to the bill. Source: DVM 360, November 2015, page M1. The main problem as … [Read more...]
Understanding heart disease in cats
Suzanne Cunningham, DVM, assistant professor of cardiology at Tufts, does a nice job in this article of helping cat owners understand and identify potential feline heart disease. She reminds readers that heartworm disease is diagnosed in about 10 percent of cats these days. It should be considered as a threat to feline health, especially where hot, damp climates encourage … [Read more...]
Sponsored Content – Canine Bordetella vaccine: now easy to administer
Richard Meadows, DVM, DABVP, offers perspectives on Bordetella vaccination delivery options from the position of teaching veterinary students the practical aspects of vaccination. A sidebar reviews the four clinically important facts about Bordetella bronchiseptica. Source: Clinician's Brief, October 2015 print issue, page 26. As a veterinarian charged with teaching … [Read more...]
Senior cats: diabetes, kidneys and hyperthyroidism
Veterinary professionals have written three articles directed toward show cat owners in Cat Talk. This publication is dedicated to the needs of owners of more than 2 million pedigreed cats. Each issue offers profiles, perspectives and treatment options to educate the owners of aging cats. Source: Cat Talk, page 24. This "Senior Cat" issue looks at the issues that older cats … [Read more...]
Making a VFD game plan with Doc
The Drovers CattleNetwork Daily featured a great reminder of the need for the veterinary-client-patient relationship to be planned before being executed. Set to go into effect January 1, 2017, Veterinary Feed Directice (VFD) rules may seem like a long way away, but producers need to start working with their veterinarians now to develop plans. Source: Drovers CattleNetwork … [Read more...]
Case Study – Juvenile diabetes mellitus: long-term management
Veterinarians and veterinary technicians may find this case report informative and validating as they consider individual pet therapies. Source: JAAHA Nov/Dec 2015, page 419. Juvenile Diabetes Mellitus and Concurrent Exocrine Pancreatic Insufficiency in a Labrador Retriever: Long-Term Management. A three-month old, female, entire Labrador retriever presented with vomiting, … [Read more...]
Welcome to the experience economy. It’s everything!
Should customer experience management, chief experience officer and call centers be topics in veterinary practices? Yes. The November 2015 issue of AAHA Trends takes a close look at these emerging hot topics in veterinary practices that change client services approaches and outcomes. Source: AAHA Trends, November 2015, page 20. Trends took a multi-pronged approach to the … [Read more...]
Pet business gets even more personal!
This blog post from Packaging Digest exposes even more reasons to consider personalized resources and tools for clients of veterinary hospitals. While the article is about the Just Right brand from Purina there is context here for veterinarians, practice managers and vet teams to consider as they interact with clients. Using photos in web tools and in digital medical files … [Read more...]
Write ‘em, Cowboy: Celebrating Baxter Black
My father grew up on a traditional southern Iowa farm, moved to town and worked in the financial industry, but always followed Baxter Black. I still remember his laughter at the photocopies of Baxter Black articles he would send me. Speaking of Black, in an article in the September issue of Western Horseman, Red Steagall says, "Baxter looks out a window that is uniquely his … [Read more...]
Four top nutrients every animal needs
Learn what pet owners are reading about nutrition in the October/November issue of Animal Wellness. Jean Hofve, D.V.M. walks readers through the top nutrients needed by dogs/cats: Omega 3 Fatty Acids Digestive Enzymes Probiotics Antioxidants Other articles address liver, pH and supplementation. Source: Animal Wellness, Oct/Nov 2015 page 42. Many people, … [Read more...]
Hoard’s Dairyman on intranasal vaccines and colostrum
Two articles from the November 2015 issue of Hoard’s Dairyman are worthy of consideration when interacting with dairymen, herdsmen and/or their veterinarian. 1) Geof W. Smith, D.V.M., NC State Raleigh, NC, walks through the features, functions and benefits of intranasal vaccines and makes some general recommendations for when to use them. 2) Colostrum efficacy is discussed … [Read more...]
The Online Client Education Survival Guide
Google has made the client education process a bit more immediate, for which many veterinary hospital teams are unprepared (think client searching terms on an iPhone during a post exam consultation). This article discusses options for veterinary practice teams to proactively prepare for on-the-spot client education. Source: Veterinary Team Brief, September 2015 page … [Read more...]
Industry-wide standards approved for pet grooming
New standards for professional groomers and stylists will affect the grooming business in practices and private locations over time. First aid, housing, safety and emergency veterinary care top the list of standards. Source: Veterinary Practice News, November 2015 page 27. Professional groomers and stylists must keep a pet first aid kit nearby and know where to find an … [Read more...]
Feline Calicivirus + Cats, Cattle & M. Bovis
If it has been awhile since you refreshed your knowledge on calicivirus in cats, Dr. Lister’s peer-reviewed article contains a nice blend of science and situational factors worthy of reading. For this writer who grew up in a small southern Iowa farming town, the cats that “just did not seem right” were a near every week occurrence. Source: Clinician’s Brief September 2015, … [Read more...]
Overview of the Merck-Henry Schein National Equine Veterinary Economic Study
Special Feature – The fall 2015 Henry Schein Animal Health Equine Solution Veterinary Magazine contains an impactful overview of the National Equine Veterinary Economic Study completed in 2013. Veterinarians have responded positively to the data and results. Source: Henry Schein Animal Health Equine Solution Veterinary Magazine page 12. Merck Animal Health and Henry Schein … [Read more...]