Experts believe pet owners will increasingly demand the same qualities in pet food they want in their own meals, such as familiar ingredients, sustainability and nutrition. Our AHD team believes some of these trends will greatly affect veterinary teams and retail associates. Review this list and consider how you may address these trends as they appear in your situation.
Number one is no laboratory claims. “Falling by the wayside is the idea of a formulation that’s ‘scientific’ or lab-based because pet owners consider it less human,” said Joe Tordella, area sales manager, Bühler Aeroglide North America.
Source: Pet Food Industry, January 16, 2017.
Pet food trends industry experts forecast for 2017:
- No laboratory claims
- Clean labels
- Natural trend keywords
- Internet influence
- Little processing
- Superfoods
- Limited ingredient diets (LID)
- Transparency
- Packaging innovation
- Humanization
- Health focus