As part of our 10th anniversary, we looked back at some of the first posts we wrote for animal health pros. This one remains relevant. AAHA Trends’ main feature dove into the experience economy and examines what it takes to make a great impression on every client.
Source: Welcome to the experience economy. It’s everything!, Animal Health Digest, November 16, 2015. Link.
What influences a client’s return is less about the competency of the practitioner or the equipment available but rather a perception, a feeling, about their experience.”
NOTE: Thank you to Ben Williams at AAHA for providing the article PDF so we could update the original post link.
Image: Link.