Pet Food in the U.S., 13th Edition states that about 88 percent of dog owners and 93 percent of cat owners admit to buying food for their pets from a store within the last 12 months. One demographic most comfortable with non-traditional purchasing options is millennials. This group was more likely than any other to buy items through a website or app for home delivery or in-store pickup.
Source: Drug Store News, January 4, 2018.
Although there has been an uptick in e-commerce when it comes to pet owners, many prefer to purchase products such as food for their four-legged family members from brick-and-mortar locations like PetSmart and Petco.
INSIGHTS: Pet food is a 100-percent category as all animals must eat. Even barn cats are frequently fed. Whether you work in a veterinary hospital or retailers, pet food is a topic for any customer. Sometimes all you have to do is ASK!