Numbers are the compelling story in this quick read highlighting data provided by Nationwide pet insurance. For example:
- 1.92 annual veterinary visits by clients with pet insurance, compared with 1.18 without.
- $542 annual spending on dogs by clients with pet insurance, compared with $376 without.
Source: Veterinary Economics, November 2015, page 8.
The real challenge is how to position pet insurance so that our clients understand what it is and isn’t and what they’re paying for. Veterinarians also need to transcend the notion that pet owners aren’t interested in learning about pet insurance.
INSIGHTS: Sales reps serving veterinary hospitals and their customers often discuss methods for improving practice income and compliance. This article helps support those discussions.