Animal health pros, especially veterinary teams must be able to explain labels on pet foods, treats and related items. Labels are becoming more important to consumers.
Source: Petfood Industry, January 14, 2016.
Human food trends continue to heavily influence pet food trends, and not just when it comes to the food itself—package labeling has become an increasingly important issue to pet-owning consumers as they pay attention to their own food and, by extension, begin to take a closer look at what their pets consume.
In September 2015, Just Right by Purina conducted a survey to find out what concerns dog owners had about their pets’ health and wellness. Nearly half of dog owners agreed that choosing the right food for their dog was the most difficult part of pet ownership. Almost one in four surveyed said they felt overwhelmed by choices, and one in four said they spent more than 10 minutes in the dog food aisle comparing and choosing their pet’s food.