Each year, Pet Product News seeks to honor innovative products that strengthen the relationship between pets and people. If your role is in the non-OTC categories, knowing about these products may help you address concerns from a pet owner or even rationalize your own inventory choices in advance of mass merchandising pressures.
Source: Pet Product News, January 2018, page 25-53.
Since selecting 50 finalists in August, the PPN team and groups of pet owners have tested finalist’s products to determine the 2017 winners. 33 products were selected and will be marketed to pet owners through retail channels.
Also see: Oral care is on the rise, page 57.