Setting future appointments has measurable revenue growth potential, according to Wendy S. Myers. Clients expect forward booking from their dentists and optometrists. Veterinary receptionists can set similar expectations in veterinary practices, resulting in as much as $40,000 in added revenue.
Source: Veterinary Practice News, March 24, 2016.
The 2013 AAHA State of the Industry report estimated that moving the percent of forward booked appointments from 5 percent to 10 percent could generate $40,000 in additional revenue for a typical veterinary clinic.